I was looking at the Google Adwords blog this morning and noticed they've added some new features to the keyword analysis tools built into your adwords account.
These features give you some inside information as to how Adwords arrives at your "quality score". If you keyword ads are underperforming (not getting click thrus) that is an indication that they are of relatively low quality. Or if your landing page is deemed to be irrelevant to your keywords, then that too impacts your quality score. This can result in you paying more for your click thrus, or even having your account, or some of your ads, deactivated.
For more tips on maximizing your online advertising see the Linknet Forum.
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