e_Marketing

I've been developing a series of affiliate tools for the new Linknet Affiliate Program. The first set of tools will be an email listing building system that provides techniques for converting a "freebie list" into a "buyers list".

The most popular list building strategy used by internet marketers is what we might call the "Freebie List" strategy. It goes like this:

There are two glaring problems with this approach.

First, it is a very slow way to build a list. People can't sign up unless you get traffic to your opt-in page, and most internet marketers don't have enough traffic to build a sizable list this way.

Second, this is only a half-strategy. It gives you what is known as a "freebie list", and you have no reason to believe that any of these people will ever buy anything from you. All experienced internet marketers will tell you that a list of buyers - people who have actually bought something from you - is at least 10x more valuable than a freebie list.

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