I've just done a serious makeover on my other main marketing blog. I've changed the name from "SEO Strategy" to "Local Business Marketing" where I'm going to be focusing on some of the strategies and programs we're developing for marketing local business on the web.
I've also changed the Wordpress theme. That refers to the "template" or design or "skin" of the blog. The typical blog design - with one post following after another- leaves something to be desired for many applications.
I'm looking for designs that can be used more effectively by local businesses - real estate agents, for example - and the simple linear blog design does not really do an adequate job.
The new theme I've adapted is called "Branford Magazine". It is a "magazine" style theme, which means it has different sections on the front page for different categories of posts. This seems much more adaptable for businesses who want to say things about a variety of general topics: different products, services, industry news, videos, etc.
Check it out, and leave a comment.
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