e_Marketing

Since I'm writing a series on "Creating A Successful Blog" I've been looking (not very diligently) for other opinions on what makes for a successful blog.

One thing I've discovered is that there is no magic answer to this question. First of all, every blog speaks to a different audience in a different tone of voice. So what one group likes another group will find boring or maybe even overtly aggravating.

I stumbled on an instance of this today when I followed a link from Lisa Barone's post called "Six Kickass Writing Resources for Bloggers".

First on her list was "What Makes a Good Blog?" by Merlin Mann.

Now I must admit there are several things in Merlin's list which I agree with, but I find the overall tone fairly aggravating. For instance, he says, "People start real blogs because they think about something a lot...They make and consume smart forebrain porn. So: where do this person's obsessions take them."

Frankly I don't see why "obsession" is a necessary part of blogging. Is it because in order to do real blogging we must express our personality; and expressing our personality necessarily involves creativity; and because creativity is so relatively scarce and difficult that it will not happen without an obsessive focus on something?

Or is this just the way an obsessive person looks at it?

Of course it takes all types. But there is a certain arrogance and air of superiority about talk of obsession and creativity that I can do without.