Steps in optimizing pages for keywords...
1. First, choose a set of keywords that range from your most general theme to more specific sub-themes. For example, if your site is about "golden retriever puppies" this term, along with two or three other closely related search terms should provide the focus for your home page.
2. Your home page is usually your site’s most important page, so it should be optimized for your most important keywords. Your home page should be more general in content and emphasis, with links pointing to more specific sub-sections within your site. In other words, organize your home page around the most general (small) set of keywords you want to rank well for.
3. Then create internal pages focused around specific keywords related to those emphasized on your home page. For example, you may have sub-sections within your site on topics such as:
- golden retriever puppy care
- buying a golden retriever puppy
- toys for golden retriever puppies
- best features of golden retriever puppies
- etc.
Each of these pages should focus on a narrow set of keywords related to (and linked to) the home page, and all the other pages within your site.
4. You need simple navigation tools - such as a nav-bar - to interlink your pages. These links are important, both for navigation purposes and for SEO purposes. These are seen as inbound links and they help form a "neighborhood" of related resources. Neighborhoods are good in the eyes of the search engines. The SEs assume that a neighborhood of closely related resources contains more information than isolated pages.
Resources:
Free Keyword Analysis Tool.
XML Feeds
