e_Marketing

To "optimize" each of your pages, here is what you should do:

1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page.

2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips"

3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords.

4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.)

5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword.

6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site.

7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites.

Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings.

Usually, each page within your site should focus on a narrow sub-set of keywords, with one dominant keyword. For example, let’s say you are creating a site about "golden retriever puppies". If your research tells you that term gets good traffic, then that should be your primary keyword for your home page.

So let's say one of your secondary pages is about "buying a golden retriever puppy". So "buying a golden retriever puppy" should be your primary keyword for that specific page. Your page should also contain other closely related keywords such as "golden retriever puppy habits", "golden retriever puppy behavior", "golden retriever puppy pricing", and so on.

Resources:
On Page SEO - Creating an Optimized Page