If you are into internet marketing you have been bombarded over the last couple of days with promotions for John Reese's Traffic Secrets 2.0
I can understand why all these affiliates are trying to cash in on this launch. Big launches of (relatively) big ticket items are a gravy train for well-connected affiliates with large lists.
And John Reese has a very good reputation, and by all accounts this is a very nice product with some solid suggestions and a few sort-of new ideas.
But buying another big "how to" manual is like buying a new golf driver. If you don't know how to use it, or don't have the discipline to learn how, the chances are about 95% it isn't going to magically help you very much. You may feel like it is helping you, but your scores will be pretty much the same before and after.
The best advice I've seen is from Todd Gross:
"I'll tell you exactly what you'll get from John Reese's fine product...
1. You will learn to create content and it is suggested that you should
HIRE someone to do it. This is an extra cost you may not have money for presently.
2. You will learn how to do excellent research, you'll do best if you HIRE someone to learn and do it for you. The research tips are great. I've considered hiring someone myself to learn and do this kind of research as it takes a lot of concentration. This is an extra cost you may not have money for.
3. You will be given a TON of options, and you may become paralyzed
by information overload if you aren't a pro, or experienced. Personally, I
can handle a ton of options. But even I freak out, and try to pick just
one or two things that work."
Todd's advice: If you want to get traffic, forget about products like Traffic 2.0 and start making videos.
I couldn't agree more. What you need to make the move to more traffic and more online success is one or two good ideas. Not 10 or 20 or 200. Most of us do not have the time or resources to follow up on the advice given in these mega courses. We would be much better off to find a couple of things that work and run with them.
Videos definitely work, although I do not agree that you will get "TONS of traffic" just by sticking up any old video on Youtube. You need some idea of what you're doing when you create videos, and then you should use a service like Traffic Geyser to distribute your videos as far and wide as possible. If you don't want to put out the money for Traffic Geyser, then use the free service at Tube Mogul.
Just producing videos is not enough. To create an internet business you need a plan, and you need direction. And the best way to get going in the right direction is to find someone who you can use as a resource and an advisor. Someone who has been through the process of building an internet business and can show you how to get to your goal without having to make all the same mistakes.
The best product I have seen to give you an introduction to this side of online business is Joint Venture Seeker from Liz Tomey. This is a series of videos and audio interviews that discusses the concept of "joint ventures".
Don't let that high falutin term "joint ventures" put you off. What the course is saying is that you can be successful a lot faster if you work with other people. You can use their knowledge, their special skills, their contacts, and their lists to develop products and market them a whole lot faster than by doing it yourself.
This one simple insight is worth the weight of Traffic Secrets 2.0 in gold.
Check out Joint Venture Seeker.