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Speaker Partnership Offers Trade Show Value - by Eileen McDargh

Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.

Having been the sponsored keynoter at major conferences, I am amazed how many sponsors respond with astonishment when I suggest ways they can use me. Consider these additions:

(1) Make sure the speaker is versed in your product or service. If possible and appropriate, the speaker might be able to use your company as an example during the presentation. For example, in addressing the administrators of law firms, I spoke about the importance of strategic alliances so the right work is done by the right people. The sponsor, Pitney Bowes, handled printing, mail room services, etc. in a manner that was be both efficient and cost- effective for the firm. Pitney Bowes served as a great example of a strategic alliance!

(2) Use the speaker for both a keynote and a break- out. Many speakers offer a daily fee which means you can use them for more then one session in a day. This strategy ensures that every attendee, no matter what their schedule, will have the opportunity to see the speaker in action...

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