Trade Show Buzz

At a typical trade show, the back wall of your exhibit space is dominated by a backdrop or a display such as a PopUp Display. This is the best use of a popup display and it lets you make a bold statement about your company's products and services.

Of course it is possible just to throw the popup up against the back wall, place a table in front of it, fill the table with brochures, and get away with that. But there are better ways to do it. You should carefully calculate the space requirements and the specifications of your popup display, then design your space around it.

Stand back from your display for a moment and look at it from the perspective of the casual passerby. What are they likely to see?

The objective is to keep your sales message near the top of your display, on one, or at most two lines, where it is likely to get the best.

Visitors are not usually going to go up to your display and start reading the information on it. That is why a "graphic" approach is much more realistic than an informational approach. If you are considering sticking a bunch of information-intensive images on your display because you think that will give you more communication bang for your buck, forget it. It won't. The location, the environment, and the motivation are just not right for this to happen.